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Senior CRM Manager

Breadcrumbs

Description

Before we dive into the role, let’s talk about flexibility. At Zip, our office is in New York City but we can hire from anywhere across the United States. Our Zipsters can choose where and when they work by taking full advantage of our hybrid-work environment.

So whether you’re fully remote, mostly in the office or a mix of the two, you’ll be empowered to do whatever brings out your best.

About us

We are Zip, a global Buy Now, Pay Later company providing fair and seamless solutions that simplify how millions of people pay. Our journey began in Australia, has taken us to 14 countries (so far) - and we’re just getting started.

We exist to create a world where people can live fearlessly today, knowing they’re in control of tomorrow. Focused on product innovation that puts people at the centre, we put the financial well-being of our customers and merchant partners at the heart of everything that we do.



What You'll Do:

  • Deliver a world-class CRM program, from one-off campaigns to end to end customer journeys, from campaign automation to A/B testing. You will be sure that campaigns are relevant and personalized for our customers
  • Build CRM campaign calendar and manage audience selection and mailing list
  • Build out campaigns, from simple one off to multi-journey, multi-channel, utilizing our CRM platform, Braze
  • Embed learning from historical campaigns run by Zip, including subject lines, send timings and device display optimizations
  •  Provide campaign and operational reporting, analysis and troubleshooting, implement fixes and optimizations as required
  • Define and document briefs, business rules, processes, checklists, data/tech requirements
  • Manage data integrations required for journeys, including customer data, product feeds and behavioral data
  • Work with stakeholders to ensure their requirements are well understood and consult on how additional value can be added
  • Understand leading edge email practices to maximize channel effectiveness and look ahead at how to propel the use of the channel forward
  • Assist on projects involving CRM pertaining to customer data, CRM system optimization and channel mix
  • Utilize tools, such as Tableau Reports, and work with our Data Analysts to conduct data analysis and create visuals that clearly and easily communicate campaign results and insights
  • Ensure campaign delivery is compliant with Zip policies and regulatory requirements.

What you'll bring:

  • 7+ years of digital campaign or CRM experience with tertiary qualifications
  • Strong analytical skills with a commitment to driving the success of marketing programs, with a strong attention to detail, clarity and accuracy
  • A strong desire to execute, drive impact, deliver with excellence and demonstrate urgency
  • Ability to prioritize and work in a fast paced environment with changing priorities
  • Strong stakeholder management and communication skills
  • Experience with customer segmentation and targeting principles 
  • A data-driven approach to problem solving with experience in data and analytics platforms including tracking, attribution and A/B testing exercises 
  • Hands on experience in communication/marketing automation platforms including any of the following: Braze (desired),Salesforce Marketing Cloud, Adobe Marketing Cloud,, Cheetah, Pardot, Marketo 

We’re proud to be a values-led business. They guide us in everything we do - how we work together and create game-changing experiences for our customers and fellow Zipsters.

If you only meet some of the requirements for this role, that's okay. We value a diverse range of backgrounds and ideas and believe this is fundamental for our future success. So, if you have the curiosity to learn and the willingness to teach what you know, we'd love to hear from you.

We pride ourselves on creating an inclusive workplace that provides equal opportunities to all persons regardless of their age, cultural background, sexual orientation, gender identity and expression, disability, veteran status, or anything else.

What’s in it for you?

We offer a variety of perks and benefits to support you at both work and home. Here’s a taste of what you can expect!

●     Flexible working culture
●     Share incentive programs
●     20 days PTO every year
●     Generous paid parental leave
●     Leading family support policies
●     100% employer covered insurance
●     Beautiful Midtown office with a casual dress code
●     Learning and wellness subscription stipend
●     Company-sponsored 401k match
●     Remote working allowance

We want to make sure our recruitment processes are accessible and inclusive for all people. If there's any adjustments that need to be made to ensure you have a fair and equal experience in our recruitment process please let your Talent Acquisition Partner know. We are also a proud 2022 Circle Back initiative employer and commit to respond to every applicant.

Join us on our mission to be the first payment choice, everywhere and every day.
  • New York, NY
  • Full-Time
  • Marketing
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