Zip isn’t just a hit online, it’s proven to be a strong performer in physical retail stores, hair salons and service businesses too. The option for your customers to “buy now, pay later” is a compelling reason to spend more, and provides an alternative to high interest credit cards which many New Zealanders are starting to use less frequently.
However, for Zip to deliver on its strengths of increasing sales conversions and increasing average order values your customers need to know Zip is available to them as a payment option. Our merchants have seen strong increases in sales through Zip by promoting it in their store, salon or services business – here’s how:
1. Window stickers
It goes without saying that we live in a world with very short attention spans, plenty of companies and businesses are vying for the consumers attention. That’s why sometimes it takes a bit of elbow grease on your storefront’s window to get people through the door, what better way than to tell a passersby that they can shop now and only pay 25%!
Zip can supply you a vinyl window transfer that says Zip is accepted within your business. To order one just email email@example.com our Merchant Success manager.
2. Posters and signage
A proven way to maximise returns from Zip is to promote it early in your customer’s buying journey. For example, a shopper may be intending to purchase one $100 item today, but upon seeing you accept Zip, they may walk out spending $200 as they only need to pay 25% today.
Zip can supply freestanding counter cards and posters to display around your store, reception or waiting area that help your customers understand that they can pay 25% now and the rest later with no fees or interest – it also gives salespeople and staff something to point at if they’re trying to explain it to curious customers.
Below are what items are available so click here to have some sent out.
3. Point of sale material
Point of sale (POS) means the place where your customers actually pay for their products, so it makes sense to present Zip as an option right there. Some POS counters are near the entrance, so a customer may see this on the way past when they first enter your store and decide to buy more than they would have without seeing Zip available first.
Likewise, they may approach the POS counter to pay at the end of their shop, realize you have Zip, then decide to go and shop some more since they can pay only 25% now and the rest later.
Our merchants have used counter cards, till stickers, or information cards to help their customers understand that they can buy more and only pay 25% today.
4. Have Zip on your price stickers
Customers will always consider and evaluate price in their decision making process. How do they do that in store? By looking at the price sticker. If you run your own price stickers, labels, or cards, consider adding ‘Pay 25% now and take home with Zip’ at the bottom of the sticker with a small Zip logo which you can download here.
Don’t use price stickers? You may rely on brochures or pricing sheets for your customers which can easily benefit from the same treatment.
5. Promote Zip on your website, Social Media channels and email lists
If you have a website, social media channel, and/or an email list from your database – promoting Zip can help convert a click to a customer. There are lots of helpful ways you can help your customer make more informed purchase decisions with Zip – we even wrote a few guides to help you out.