Best Practice Integration

Working closely with our Partners to constantly test and optimise the way Zip is presented to customers, our integration and marketing requirements will not only improve customer experience but bring a number of benefits to Partner businesses.


Zip is a licensed and regulated finance service provider (Financial Services Provider Number 554386). As such, there are important compliance guidelines that Partners must adhere to when marketing or referencing Zip on their website or in-store.

To make sure you adhere to compliance requirements and latest Terms of Service, only use assets from the Zip library

If you need to create additional Zip marketing materials for any medium, these MUST be approved by Zip before publishing online or in-store.


BPI Requirements

  • Zip banner/asset on homepage linked to Zip hosted landing page
  • Zip hosted landing page added to website*
  • Zip widget (and associated ‘More info’ popup) to product pages*
  • Zip widget (and associated ‘More info’ popup) to cart page*
  • Zip payment icon next to other accepted payment logos*
  • Zip available at checkout*

* Step-by-step instructions are available for supported e-commerce platforms

How it should look

Our default marketing assets, shown below, have been designed to inform customers about Zip, convert more browsers into shoppers and increase average basket sizes.

Our key messaging is tried and tested to ensure you get the best out of our products.

The below assets are all available via our integration guides and digital assets section.

We’re always optimising for success

We are constantly testing new key messages to find out what resonates best with customers and improve your results with Zip.

This means you may notice changes to the Zip assets on your website from time to time.

By using assets hosted by us, you can be sure you are always using the latest and most effective Zip messaging.


Header Strip Banner

Let your customers know you accept Zip as they browse
You can download a range of strip banner options here to suit your website


Hosted Landing Page

A dynamic, HTML information page on your website to allow customers to learn more about Zip without leaving your website



Add a link to your Zip Landing Page as well as the Zip payment icon alongside other payment methods


Product Page Calculator Widget

A calculator widget on your product and cart page that showcases the instalment pricing which helps increase sales conversion and average order values


In-Context Model

A dynamic, HTML popup that opens when the widget or tagline is clicked