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    Make your Google ads work 18% harder with Zip

    In an online, searchable world, one of the best ways to be found is by being at the top of search results. However, that’s a privileged position that is usually taken by the biggest players. One way around that is to pay Google to have your business ads show at the top. In fact, 64.6% of people click on Google ads when they are looking to buy an item online. (Wordstream, 2016)

    So, we know they can be effective – but what makes a good ad? Given that they’re made up of only text, it comes down to how compelling the text is compared to your competitors ads. One of our clients found that running an ad that mentioned  Zip in the copy had an 18% relative increase in click-through rate over their other ads.

    Here’s an example you can use for your own Google Adwords campaign (or, tap your advertiser/agency on the shoulder to run it for you).

    Shop {keyword} now, pay later! [YourCompanyName]


    Pay 25% now and the rest over 6 weeks with Zip

    No fees, no interest, no hassle

    It should end up looking similar to the below, where ‘keyword’ is the automatic keyword insertion code by entering {keyword:} and ‘yourcompany’ is the name of your company


    Get your ad started now at adwords.google.com

    Zip Co NZ Limited, Level 3, 33-45 Hurstmere Road, Takapuna, Auckland.

    09 489 8144 nz@care.zip.co