79% of people online use Facebook (Pew Research Center, 2016) and Instagram is catching up quickly – especially among millenials.
It goes without saying that Social Media channels are ripe for advertising, and most of your customers are using it daily. It’s less costly than TV, it’s easier to track results than paper ads or billboards, and it’s faster to deploy than anything else. If you’re not advertising on Social Media, you could be missing out on some big opportunities!
That’s why our clients have increased sales and found new customers by advertising on Facebook and Instagram. One of the key messages that hits home is letting your customers know that Zip is available. The value to your customer is strong – they can shop now and pay later with no interest of fees! Here’s how to get started:
1. Write a compelling message, or use our ready-to-go example
Most social media posts consist of a message and an image. The image and message should work in tandem to communicate a key value to your customers. The rule of thumb is to keep the message short and concise. Here’s one you can try, ready to copy and paste – be sure to swap in your company URL!
“Good news! We now accept Zip at www.[yourcompany].co.nz – shop and receive your items now, then pay it off over 6 weeks with no interest and no fees!”
Note: Once you input your company URL then paste this into Facebook, it will automatically “pull” some content from your website for the image and caption. On the next step, we will swap out that image for something that matches the message. You can also click on the caption to edit it – we recommend using “Pay 25% now and the rest later, no fees or interest!”
2. Use an eye-catching image to command attention
The average person scrolls through almost 100m of Social Media a day – that means it can be hard for your business to stick out when you sometimes only have a split second to do so.
Our clients have found that using bold, bright colours and simple messaging on top has stopped customers in their tracks. If you’re lucky, they’ll read the message you’ve posted above. The ultimate goal is to have them click on your post and head to your website.
Note that Facebook and Instagram use different image sizes for the best results. you can build your own images using Zip logos available here or email us at firstname.lastname@example.org and we can supply you with something suitable to use.
With Zip available at hundreds of New Zealand’s leading businesses around New Zealand, this recognition could help your posts convert eyeballs into sales.
3. Once posted, try ‘boosting’ or ‘promoting’ your post
We recommend posting the above example to your Facebook page and Instagram account. The unfortunate reality of Social Media is that company posts are disadvantaged – the algorithms will only show your post to 0.5-2% of your followers unless you spend some advertising dollars to promote it. This is the best way to cut through to your target audience. Here’s a great guide on how to promote posts on Facebook, and another on Instagram.