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20 Women-Owned Brands to Shop for Women’s Equality Day

With Women’s Equality Day on the horizon (August 26!), we’re celebrating female founders who bring us the best in fashion, beauty, and beyond. Read on to learn about 20 of our favorite brands — and of course, buy now, pay later! 


Everything we feature here has been hand-selected by our editorial team. When you purchase an item linked in our shopping guides, we may earn a small commission.

By Spencer Cain

Omorovicza Ultramoor Mud Mask

In the crowded skincare space, Omorovicza (founded by entrepreneur Margaret De Heinrich De Omorovicza) stands out from the pack. Their secret? Incredibly high-quality products that suit all skin types. If you’re a first-time buyer, the Ultramoor Mud Mask is iconic — prepare to be obsessed.

$125.00 or 4 payments of $31.25*


Réalisation Par Réal Sweatshirt

Australian BFFs Teale Talbot and Alexandra Spencer teamed up to create Réalisation Par, known for its glam-but-relaxed garments loved by Instagram’s leading ladies (think megababes like Emily Ratajkowski and Bella Hadid). This effortlessly chic sweatsuit is bound to become your go-to loungewear. 

$89.00 or 4 payments of $22.25*


Summersalt Perfect Wrap One-Piece

For women, by women! Swimwear is a notoriously tricky category to nail, and Reshma Chamberlin and Lori Coulter scanned over 10,000 lovely ladies in order to create their size-inclusive line. The result? Flattering fits and sustainable swimwear for all.

$95.00 or 4 payments of $23.75*


Roxanne Assoulin Neons and Nudes Bracelet — Set of Three

With a wildly impressive résumé and decades in the jewelry game under her belt, Roxanne Assoulin is the toast of social media thanks to her enamel pieces. The latest drop is all about neon, and our only advice is to channel the It-girl aesthetic and stack ‘em up. 

$225.00 or 4 payments of $56.25*


Blume Self Care Bundle

Fed up with how women’s health issues are treated by the media, Blume founders (and sisters!) Taran and Bunny Ghatrora launched a line of wellness products that puts women first. Each product is worth a try, but this bundle can help keep your skin clear (and hydrated) and your body feeling fresh and fab. Wins all around! 

$48.00 or 4 payments of $12.00*


Fenty Beauty Gloss Goalz Universal Lip Luminizer Set

As the music world eagerly awaits Rihanna’s grand return, she keeps dropping hit after hit in the beauty department. This range of three universal shades is all you need to boost your lip game and instantly elevate a makeup look — oh, and they’re all cruelty-free. Bow down to the Bad Gal!

$57.00 or 4 payments of $14.25*


Jenni Kayne Shearling Slide Sandal

Renowned for her signature aesthetic that combines fashion, function, and total luxury, Jenni Kayne’s pieces offer top quality and craftsmanship. Looking to invest? Treat your feet with these heavenly shearling slides.

$325.00 or 4 payments of $81.25*


La Ligne Rugby Sweater

When two former Vogue editors team up with a top fashion executive to launch a line, you know you’re getting the best of the best — and La Ligne is just that. The collection of sleek separates is known for its use of stripes, and this lightweight rugby sweater is a fall must-have. 

$250.00 or 4 payments of $62.50*


Cynthia Rowley Raya Tee Dress

Florals that actually are groundbreaking! A fashion fixture since the late 1980s, Cynthia Rowley consistently offers fresh takes on contemporary womenswear — and this festive frock exemplifies her laid-back, sophisticated charm. 

$245.00 or 4 payments of $61.25*


INH Hair Insert Waves Here Deep Wave Iron

Developed by a power pack of three best friends in Hollywood, INH Hair makes luscious locks around the clock a possibility. In addition to a range of extensions (pro-tip: peep the ponytails), they recently entered the hot tools arena. Time to get wavy!

$72.00 or 4 payments of $18.00*


Olive & Pique Everyday Inspo Raffia Hat

With an inclusive vision and a firm stance that leopard print is a neutral, Ashley Milliren launched Impressions Online Boutique from Arkansas back in 2012. It’s since become a one-stop shop for trend-driven outfits and accessories. New hat, anyone?  

$76.00 or 4 payments of $19.00*


The Honey Pot Company Soothing Body Balm

Bea Dixon, founder of The Honey Pot Company, believes plant-based feminine care is the key to health and happiness. Their period products are fan-favorites, and this calming body balm is the latest addition to the lineup.

$35.99 or 4 payments of $9.00*


Goop x Avocado Meditation Pillow

She needs no intro. Gwyneth Paltrow has turned Goop into a wellness powerhouse, doling out lifestyle advice, fabulous fashions, and even viral candles (you know what we’re talking about). The brand has now entered the meditation space, launching their own line of plant-based pillows with sustainable brand Avocado.

$80.00 or 4 payments of $20.00*


Mielle Organics Oats & Honey Bundle

In 2014, Monique Rodriguez set out to change the hair care game with an array of natural products. The Oats & Honey collection was specifically made for those who deal with sensitive scalps, and it offers all the essentials you need for healthy hair. 

$35.00 or 4 payments of $8.75*


Hill House Home The Athena Nap Dress

Nell Diamond first launched Hill House Home as a luxe bedding and bath destination back in 2016, but its introduction of the Nap Dress took the brand to the next level last year. The nightgown-like frock is still the piece of the moment, and this navy glitter take is très chic!

$100.00 or 4 payments of $25.00*


Glamnetic All Natural Baby Set

Glamnetic founder Ann McFerran turned her business into one of the most successful beauty startups today by revolutionizing false eyelash applications. The magnetic technology makes it a breeze to switch your lashes for any occasion, and this bundle offers three wow-worthy options!

$109.99 or 4 payments of $27.50*


Alexis Tika Jacket

Mother-daughter duo Ana and Alexis Barbara launched Alexis back in 2008, and their sophisticated wares have been trending ever since. Invest in a perfectly tailored piece like this blazer — you’ll treasure it for years to come!

$198.00 or 4 payments of $49.50*


Parachute Waffle Robe

Ariel Kaye started Parachute to bring hotel-caliber bedding and home goods to the average consumer, and our living spaces haven’t been the same since. To live that luxe life 24/7, the brand’s spa-inspired waffle robes are a must-have. Plus, they make the ultimate gift! 

$119.00 or 4 payments of $29.75*


Beyond Yoga Spacedye High Waisted Biker Short

Beyond Yoga’s founders set out to create a body positive and fitness-focused brand, and (spoiler alert) they succeeded. The label’s signature performance fabric is beloved by workout warriors, and their latest biker shorts can even be teamed with a blazer for brunch!

$68.00 or 4 payments of $17.00*


NuFACE FIX™ Line Smoothing Device

Violet Grey founder Cassandra Grey takes beauty seriously — that’s just a fact. The brand curates the industry’s top products, from Augustinus Bader creams to tech-infused smart devices. The latest in innovation? This mini NuFACE tool that practically promises your fine lines will be gone in just three minutes!

$149.00 or 4 payments of $37.25*

*Terms and conditions apply. Prices are included for representative example only, and are subject to price and availability changes without notice. Taxes and platform fee, if applicable, are not included in this calculation.

About the author
Spencer Cain

Spencer Cain is a fashion and entertainment editor with a background in ecommerce and trend forecasting. His work has appeared in numerous publications including Us Weekly and StyleCaster, and he spent six years leading US content for ASOS. He believes that online shopping should be an Olympic sport.