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10 Black-Owned Businesses to Support During Black History Month (and Beyond!)

Supporting Black-owned businesses is a year-round priority, but it’s especially important during Black History Month. With February officially underway, we’re highlighting 10 of our favorite Black-owned brands that are making major waves. Get ready for fabulous fashion, hair care essentials and wellness products guaranteed to elevate your daily routine.


Everything we feature here has been hand-selected by our editorial team. When you purchase an item linked in our shopping guides, we may earn a small commission.

By Spencer Cain

Sergio Hudson

If that stunning statement belt looks familiar, it’s because you saw Michelle Obama rocking it at the presidential inauguration. This buzzy LA-based designer with a penchant for perfect tailoring has also earned the attention of Issa Rae and Rihanna. NBD. 


Alodia Hair Care

Clean beauty isn’t a trend — it’s a lifestyle. Alodia Hair Care offers up virtual scalp consultations and custom cruelty-free kits that will provide your follicles with endless TLC.


The Honey Pot Company

For women, by women! All-natural feminine hygiene products are hard to come by, but the Honey Pot Company has everything you need to stay balanced — from herbal post-partum pads to soothing body balms.



Founded by entrepreneurs Heather Sanders and Brittney Turner, it’s clear why Sorella’s affordable, trend-focused fashion is beloved by Instagram’s most popular influencers. 



Fed up with the lack of accessible home decor brands, renowned interior designer Nicole Gibbons launched Clare to bring paint to the people. The site even includes a quick quiz that will help determine which color best suits your space!


Norie Shoes

After a successful military career, lifelong fashion maven Natasha Norie Standard decided to pivot to footwear — and we’re glad she did. The result? Handcrafted, luxury shoes in sleek styles and exotic materials. Upgrade your outfit today!


Miche Beauty

Simple, high-quality ingredients are the foundation of Miche Beauty’s handcrafted products, which are formulated to enhance all textures of natural hair. 


Bijoux by Danielle Holmes

Retro-inspired jewelry is having a major moment right now. From nameplate necklaces to stackable rings, Bijoux by Danielle Holmes is the key to elevating your social media style game.



Inspired by traditional African prints, D’IYANU’s bold, vibrant creations are instantly eye-catching. The vast range of glamorous goods includes dresses, scarves, face masks, and a Black History Month collection with pieces for the whole family — including the kids! 



The salon experience can be tricky to navigate, and that’s where Mayvenn comes in. Your hair and install are included in one affordable price, so receiving excellent extensions from a certified stylist has never been easier.

*Terms and conditions apply. Prices are included for representative example only, and are subject to price and availability changes without notice. Taxes and platform fee, if applicable, are not included in this calculation.

About the author
Spencer Cain

Spencer Cain is a fashion and entertainment editor with a background in ecommerce and trend forecasting. His work has appeared in numerous publications including Us Weekly and StyleCaster, and he spent six years leading US content for ASOS. He believes that online shopping should be an Olympic sport.