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A “Convenient” Truth

By Spencer Cain

Thanks to the ease of online shopping, it’s no wonder Linnworks, an ecommerce trend researcher, found 76% of people said convenience is the top priority when picking a retailer.


With attention spans at a premium, it also comes as no surprise that 81% of shoppers want a frictionless, cross-device ecommerce shopping experience. The challenge is making sure your business has a strategy that is equally seamless across all devices and channels.


The fancy word for this is “omnichannel ecommerce,” which simply means having a strategy that’s consistent from laptop to mobile device and across social media.


  • 9 out of 10 shoppers prioritize retailers with a seamless online experience

The data about your customer shopping habits is critical here. If you know how, when and what they like to buy, you can create a cohesive brand identity across all platforms to target these trends.


What do you mean by trends? 


Data for example, allows you to serve personalized content to returning customers based on their buying habits.


If you’re connecting with shoppers in places like Instagram and TikTok, it’s very likely working because 35% have purchased while on social media. If that works for you, that’s a big reason to push for a bigger social presence.


Here are a few more omnichannel strategies to remember:


  • Your website must be clean and easy to navigate on ALL screen sizes.
  • Cart checkout needs all the new payment options. Credit card and PayPal are no longer enough. Buy now, pay later (BNPL) is financing for customers that’s growing fast and already makes up 20% of purchase in Australia.
  • 47% of buying starts on a smartphone, so make sure it’s one of your strongest experiences.
About the author
Spencer Cain

Spencer Cain is a fashion and entertainment editor with a background in ecommerce and trend forecasting. His work has appeared in numerous publications including Us Weekly and StyleCaster, and he spent six years leading US content for ASOS. He believes that online shopping should be an Olympic sport.