Need it, want it? Zip launches ‘It Pays to Zip’ with new brand campaign in Australia

Sydney – Zip Co (ASX: ZIP), the digital financial services company offering innovative, people-centred products, today launched its new Australian brand platform, ‘It Pays to Zip.’ The new brand platform celebrates the big things, the little things and the everyday choices Australians make as they move towards the life they want.

The launch marks a major milestone in Zip’s refreshed Australian strategy and brings its ambition to life: to be the homegrown digital challenger providing everyday relevance, beyond finance.

Money touches every part of life. Australians are constantly balancing what they need today with what they want for tomorrow - from keeping the household running and managing the unexpected to creating room for things that bring a little more joy.

‘It Pays to Zip’ is grounded in that reality. Built around what matters most to Zip customers - value, transparency, flexibility and control - it reflects Zip’s ambition to empower more Australians to manage purchases and cash flow with confidence, make informed choices and create room for the things that matter to them.

The brand platform comes to life through ’needwant’, a new campaign that playfully explores the familiar choices Australians face when needs and wants arrive at the same time.

From a vet bill competing with a swing set to repairing a broken wall socket while dreaming of a new beer fridge, the campaign turns an everyday financial balancing act into something distinctly Australian and captures the financial balancing acts people navigate every day.

The campaign shows how Zip can give customers greater flexibility and control to make choices that work for their lives and budgets - helping them breathe a little easier today while building confidently towards tomorrow.

Becky Cook, Chief Customer and Revenue Officer ANZ at Zip said, “This is an exciting milestone for Zip because it speaks to why we exist and the role we want to play in Australians’ lives. We were founded with a belief that financial products could be fairer, more flexible and designed around the realities of people’s lives, and that belief remains at the heart of who we are.

“Money is never just about money. It’s about managing everyday needs, looking after the people and pets we love, handling the unexpected and making space for the things that bring us joy. Australians are balancing those big things and little things every day.

“Everyday Australians are constantly balancing what they need with what they want. ‘It Pays to Zip’ recognises that reality and reflects our ambition to help customers navigate those choices with greater confidence, flexibility and control. needwant’ brings that promise to life in a way that feels warm, relatable and unmistakably Australian.

Created by Droga5, part of Accenture Song, the campaign was directed by Torstein Bjørklund of Good Oil. Campaign stills were directed and photographed by Sarah Adamson of Photoplay.

The campaign will run nationally across broadcast video on demand, online video, radio, search, display, social and Zip-owned channels.

Media Contact

For media enquiries, please contact: Anjani Shyam | Communications Manager ANZ | anjani.shyam@zip.co

About Zip

Zip Co Limited (ACN 139 546 428) (ASX: ZIP) is a digital financial services company, offering innovative and people-centred products. Operating in two core markets, Australia and New Zealand (ANZ) and the United States (US), Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

Founded in Australia in 2013, Zip provides fair, flexible and transparent payment options, helping customers to take control of their financial future and helping merchants to grow their businesses.

For more information, visit: www.zip.co

*T&Cs, fees and credit approval apply. Other charges may be payable. Credit provided by ZipMoney Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number 441878. Visit zip.co to find out more.