Nielsen x Zip: Retail Barometer
05 May, 2022
It’s been two years since Australia imposed some of the world’s strictest COVID-19 restrictions. Thankfully, the rise in vaccines has resulted in many consumers largely resuming many of their traditional routines – in-store shopping, visiting entertainment venues, attending live sports, and travelling. The opening of metro, regional and interstate borders, the reinstatement of airline travel and relaxed restrictions on indoor and outdoor gatherings, means Aussies are finally in a position to work and socialise in a way that almost resembles pre-pandemic times.
In this second annual report using the latest research from Nielsen, DBM Atlas and Zip, we uncover how consumers plan on spending as Australia moves toward an endemic approach to COVID-19.View the full report