CRM Manager

• 3-5 years of CRM operations and marketing experience
• Experience to include: Email Marketing, Push, SMS messaging, segmentation and trigger/lifecycle campaigns
• Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office

Start your adventure with Zip 

We are Zip, a global Buy Now, Pay Later company providing fair and seamless solutions that simplify how millions of people pay. 

We exist to create a world where people can live fearlessly today, knowing they’re in control of tomorrow. Focused on product innovation that puts people at the centre, we put the financial well-being of our customers and merchant partners at the heart of everything that we do.

As the CRM Operations Manager, you will help develop and implement initiatives in email, in-app, push, and SMS to drive business growth and lifelong brand advocates. This email-loving, analytics junkie will be responsible for executing all email, SMS & push marketing campaigns, list segmentation, analytics, reporting, template implementation, testing and content/campaign programming. You will be responsible for working with stakeholders across the business in executing lifecycle strategies and building out these capabilities with a focus on driving profitable user growth and building valuable experiences through every marketing touchpoint within the lifecycle funnel.

Interesting problems you’ll get to solve

• Email strategy and production: creation, planning, scheduling, executing, testing and optimization of email campaigns
• Launch lifecycle marketing campaigns from concept through analysis
• Help develop performance marketing strategies to create amazing customer experiences and drive our business
• Ensure all emails and mobile messages are on-brand, and manage the creative workflow for lifecycle campaigns
• Monitor and proactively address negative indicators, such as high unsubscribe rates or spam complaint rates
• Analyze campaign results and determine actionable next steps for optimizing results and enhancing the user journey
• Distill campaign results and synthesize takeaways for leadership team
• Deploy A/B tests to drive the most effective ROI and incremental lift throughout the entire funnel
• Support the development of user segmentation to create a dynamic, segmentation-based lifecycle program
• Create and manage automations and journeys within our CRM platform
• Hyper-target subscribers with relevant merchants to ensure a positive experience for users engaging with Zip retailers

What you’ll bring to the team 

• 3-5 years of CRM operations and marketing experience including email marketing, push, SMS messaging, segmentation and trigger/lifecycle campaigns
• Experience with Braze preferred (or similar equivalent, e.g, Iterable, Klayvio)
• Ability to think high-level and craft long-term strategies, but also can get your hands dirty and execute campaigns on a day-to-day basis
• Understanding of customer segmentation and targeting to optimize return on all communication types
• Demonstrated experience working within a test and learn environment; solid understanding of how to implement A/B and multivariate testing frameworks, report on results, optimise and iterate
• Experience working with Martech functions to craft and rigorously test new data points for CRM use
• Understanding of and previous experience using complex liquid logic/dynamic content to personalise CRM communications
• Previous experience in Fin-tech and/or App-based company preferred
• Solid project management skills - ability to lead, develop and provide clear direction, prioritization and planning
• Extensive email deployment experience and understanding of QA processes
• Knowledge of HTML/CSS coding for email, and familiarity with responsive design is desirable but not essential
• Strong stakeholder management, ability to anticipate needs, innovate, multi-task, and flourish in a fast-paced environment

What you’ll get in return

Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. 

We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

We think these are just some of the best things about being a Zipster. We will also offer you:

• Flexible working culture
• Incentive programs
• 20 days PTO every year
• Generous paid parental leave
• Leading family support policies
• 100% employer covered insurance
• Beautiful Midtown office with a casual dress code

Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations.

The annual base Pay Range for this position is $88,000- $100,000. This range reflects our US national compensation (USN). Additional premium percentages may apply based on our tiered premium strategy.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. 

If hired, employees will be in an 'at-will position' and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience. Zip participates in the federal government’s E-Verify program

And finally…get to know us

Zip is a global ‘Buy Now, Pay Later’ company that gives our millions of customers simpler and fairer ways to pay. 

We are proud to be a global business built around our US and ANZ core markets working with merchant partners including Amazon, Best Buy, eBay and Uber. United by our mission, purpose and values - Customer First, Own It, Stronger Together & Change The Game - we are the next generation of payments, helping people across the globe to fearlessly take control of their financial future.

We are Zip, and we are just getting started.

I acknowledge by clicking "Submit Application", that the information provided is true and correct. I also understand that any willful dishonesty may render for refusal of this application or immediate termination of employment. By providing your information, you acknowledge that you have read our Zip Applicant and Candidate Privacy Notice and authorize Zip to process your data subject to those terms

Before you apply, give Zip a try   -> rebrand.ly/check-zip-out

Zip participates in the federal government’s E-Verify program