How to foster retention by leveraging customer data

February 25, 2025

Executives today face increasing pressure to grow revenue and retain customers in a competitive marketplace. While many focus on traditional strategies, they often overlook a critical growth lever: underserved audiences. Flexible payment solutions provide a unique opportunity to tap into this high- potential segment, recovering declined transactions and building long-term loyalty.

Only have 2 minutes? Here's what you need to know:

Expand your reach: Connect with 4.2 million active Zip customers^¹ in the United States, primarily female millennials who are often the primary shoppers for their households.

Foster loyalty and retention: In 2024, 96% of transactions were by repeat customers^²

Boost conversions: Zip’s mobile-first, omnichannel strategies help reduce friction and recover abandoned sales

Deliver ease and confidence: 86% of customers find Zip’s flexible payments easy to use^³, and 89% value the intuitive, streamlined application process^³

Flexible payments are not just a transactional tool—they are a growth strategy for merchants who want to unlock untapped potential and outperform the competition.

To read more, see our whitepaper.

_{¹Q3 FY25 Results Update released to the ASX}

_{²Zip transaction data for 12 months ending in Dec 2024}

_{³Based on a survey with n=2007 Americans nationally representative, numbers are reflective of unlocked customer segments of underserved Americans and are not reflective of Zip's customers base, Dec 2023}