CRM Operations Marketing Manager

• CRM Operations Marketing Manager with 4-6 years of CRM experience, including experience in email, push, SMS and in-app campaign strategy and operational development
• Demonstrated experience working within a test and learn environment; solid understanding of how to implement A/B and multivariate testing frameworks, report on results, optimize and iterate
• Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office 

Start your adventure with Zip 

Our Marketing org is constantly challenging the status quo by building and scaling new behaviors in payments. Our team is at the heart of how our customers experience our brand and our service. We are surgically focused on building both the commercial and cultural capital for Zip, all in the service of our customers. Our marketing team members across our various disciplines (brand, market research, creative, partner marketing’s growth, affiliates, and CRM) are creative problem solvers with a strong bias towards action. From behavioral science, informed marketing automation, and product education to high-octane brand campaigns, our team does it all.

As the CRM Operations Marketing Manager at Zip, you'll be the driving force behind developing and implementing initiatives across email, in-app, push, and SMS channels to foster business growth and cultivate lifelong brand advocates. You'll manage all aspects of email, push, SMS, and in-app marketing campaigns, including list segmentation, analytics, reporting, template implementation, testing, and content/campaign programming. Collaborating with stakeholders across the organization, you'll execute lifecycle strategies and enhance capabilities to fuel profitable user growth and create exceptional experiences at every marketing touchpoint within the lifecycle funnel. As part of our CRM team, we're dedicated to deploying personalized communications through Braze, crafting multichannel campaigns that propel users through their lifecycle stages while addressing stakeholder challenges. Our mission is to support all Zip teams by delivering tailored marketing messages and actionable insights, driving continuous improvement and success across the board—all while enjoying the process!

Interesting problems you’ll get to solve

• Own CRM channel strategy and production: creation, planning, scheduling, executing, testing and optimization of campaigns to improve retention (repeat purchases) of Zip customers
• Create A/B testing strategies on CRM campaigns and other optimization tactics to improve CRM KPIs
• Analyze and report on the effectiveness of lifecycle marketing campaigns and share regularly with stakeholders. Use data to make informed recommendations about optimizations to your strategy
• Help develop performance marketing strategies to create amazing customer experiences and drive our business
• Ensure all emails and mobile messages are on-brand, and manage the creative workflow for lifecycle campaigns
• Monitor and proactively address negative indicators, such as high unsubscribe rates or spam complaint rates
• Analyze campaign results and determine actionable next steps for optimizing results and enhancing the user journey
• Distill campaign results and synthesize takeaways for leadership team
• Support the development of user segmentation to create a dynamic, segmentation-based lifecycle program
• Create and manage automations and journeys within our CRM platform
• Hyper-target subscribers with relevant merchants to ensure a positive experience for users engaging with Zip retailers

What you’ll bring to the team 

• 4-6 years of CRM experience, including experience in email, push, SMS and in-app campaign strategy and operational development
• Experience with Braze preferred (or similar equivalent, e.g, Iterable) and a track record of leveraging CRM tools to create successful, multi-channel, multi touch campaigns
• Demonstrated experience working within a test and learn environment; solid understanding of how to implement A/B and multivariate testing frameworks, report on results, optimize and iterate
• Ability to think high-level and craft long-term strategies, but also can get your hands dirty and execute campaigns on a day-to-day basis
• Experience in analyzing and manipulating data in Tableau to draw meaningful insights and actionable optimizations to lifecycle campaigns
• Understanding of customer segmentation and targeting to optimize return on all communication types
• Experience working with cross-functional stakeholders including Martech, Product, Engineering, and Creative teams to bring CRM strategies to life 
• Understanding of and previous experience using complex liquid logic/dynamic content to personalise CRM communications
• Previous experience in Fin-tech and/or App-based company preferred
• Solid project management skills - ability to lead, develop and provide clear direction, prioritization and planning
• Attention to detail and understanding of QA processes
• Intermediate knowledge of editing and troubleshooting HTML/CSS coding for email. Familiarity with responsive design is desirable but not essential

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What you’ll get in return

Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. 

We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.

We think these are just some of the best things about being a Zipster. We will also offer you:

• Flexible working culture
• Incentive programs
• 20 days PTO every year
• Generous paid parental leave
• Leading family support policies
• 100% employer covered insurance
• Beautiful Midtown office with a casual dress code
• Learning and wellness subscription stipend
• Company-sponsored 401k match

The Pay Range for this position: $100,100 - $138,138 USD based on the industry benchmark for position, function, level and Zip's compensation strategies. However, actual base salary will depend on varying circumstances and individualized factors, such as job-related knowledge, skills, experience, and other objective business considerations. 

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. 

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally…get to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centred products that bring customers and merchants together.

Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

We’re proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.


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Before you apply, give Zip a try   -> rebrand.ly/check-zip-out