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How Expedia Group lifted AOV and revenue on bookings with Zip

May 18, 2026

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Wins at a glance

  • 13% ABV* increase in 5-star bookings YoY ¹ 

  • 63% ABV* increase in 4-star bookings YoY ¹ 

  • 75% revenue growth YoY ¹

  • 11% AOV increase YoY ¹


Company details

  • Size: Enterprise

  • Industry: Travel

  • HQ: Seattle, WA

  • Partner since: 2020

Fueling growth across every booking tier

Expedia Group chose Zip to connect with a high-intent, in-app audience actively shopping with flexible payment options—including customers who may not always rely on traditional credit lines or other BNPL providers. After strong performance driving low- and mid-tier booking volume with Zip, Expedia wanted to expand growth into 4- and 5-star segments. They knew Zip could help drive travel accessibility.


The challenge:

The solution:

After successfully driving low- and mid-tier bookings with Zip, Expedia saw an opportunity to extend that momentum into premium travel. While 4- and 5-star properties represented significant revenue potential, high-income, high-intent travelers weren’t consistently converting within the Zip app. Expedia wanted to unlock incremental revenue, increase AOV and grow bookings on premium travel while still maintaining their main segments.

Expedia and Zip launched a segmented campaign within the app. Personalized Expedia homepage banners dynamically adjusted messaging, aligning creative to reflect customer booking habit data. Budget-conscious, mid-tier, and luxury travelers each saw flexible payment offers that reflected their spend intent. By highlighting split payments at the right moment, the campaign reduced friction, and increased confidence in completing higher-value stays.


Zip products used


“Buy Now, Pay Later options play an increasingly important role in how travelers commit to their dream vacations. Zip’s affiliate product capabilities have meaningfully improved the customer experience by making luxury stays more accessible and helping high‑intent travelers feel confident committing to their ideal trip with Expedia Group brands through flexible, intuitive payment options.”


- Ashley Schwartz, Head of Partnerships at Expedia Group




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¹ Data based on Zip app transactions. Based on analysis of Expedia Group data and Zip app data (Jan 2025– Dec 2026) 

Loans through Zip are originated by WebBank.