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How Follett increased AOV 18% YoY with Zip’s flexible payments
April 7, 2026
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Wins at glance
18% increase in AOV YoY1
55% Zip TTV growth2
Company Details
Size: Enterprise
Industry: Retail, Education
HQ: Westchester, Illinois
Partner since: 2024
Passing the test of modern payments
Serving over 7 million students across 1,000+ campus bookstores, Follett needed a way to meet rising demand for flexible payments without adding operational complexity. By embedding Zip into its online and in-store experience, Follett transformed payment flexibility into a measurable growth driver.
The challenge: | The solution: |
|---|---|
Follett serves a younger, digitally native campus community. These students aren’t requesting flexible payment options; they’re demanding them. They expect a checkout experience that is seamless, fast, and available in-store and online. Follett needed a solution that could scale quickly, integrate smoothly, and support peak seasonal demand—from back-to-school to March Madness. | After evaluating multiple providers, Follett selected Zip for its ease of integration and hands-on support. What began as a payment addition became a strategic growth channel. In August 2024 Follett integrated flexible payments across ecommerce and in-store environments in what the team described as a “super smooth” rollout, launching two weeks ahead of plan. Follett also received partnership and strategic support, embedding Zip into Follett’s broader go-to-market and marketing calendar. |
Zip products used
“We now use Zip for our entire marketing calendar growth strategy. They're huge with us when we go to market, whether it's back to school or whether it's March Madness. Zip is very strategic. They're a great partner.” -Vincent DiSilvestro, Senior Manager Media Network Adtech at Follett |
The next generation of shoppers is here. Are you ready?
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1 Between August 2024 to August 2025 at select campuses that Zip was deployed for in store and ecommerce payments.
2 On Zip transactions from August 2024-September 2024 (during Follett’s back to school season).
Merchant Testimonials are based on each partner’s own experience; results may vary. Loans through Zip are originated by WebBank.