Unlock growth with insights from Zip's loyal shoppers

February 25, 2025

Executives today face increasing pressure to grow revenue and retain customers in a competitive marketplace. While many focus on traditional strategies, they often overlook a critical growth lever: underserved audiences. Flexible payment solutions provide a unique opportunity to tap into this high- potential segment, recovering declined transactions and building long-term loyalty.

Only have 5 minutes? Here's what you need to know:

Expand your reach: Connect with over 3.8 million active customers in the Americas, primarily millennials (54%) and female (62%)

Tap into diverse income segments: 60% of customers earn $40,000–$80,000 annually, and 14% earn above $100,000, showcasing broad appeal across income levels

Increase customer retention: With an NPS of +62 and a 46.7% monthly repeat rate, flexible payment options foster loyalty and advocacy

Reach underserved audiences safely: Serve near-prime and below-prime customers confidently with a low 1.3% loss rate, even though 86% of users have FICO scores below 670

Flexible payments are not just a transactional tool—they are a growth strategy for merchants who want to unlock untapped potential and outperform the competition.

To read more, see our whitepaper.