Guide
BNPL for entertainment
Give fans more ways to pay for tickets, full group plans, and all the latest merch with flexible payments built to reduce hesitation and help increase sales.
Convert more attendees into fans
Help increase sales online and at your events by removing upfront cost barriers, especially for high-value and group purchases.
Turn fans on the fence into fans in the seats
73% of Zip customers would have delayed or skipped their most recent entertainment purchase without Zip.5 Flexible payments reduce price friction, helping increase sell-through and maximize revenue per event.
Increase premium and group ticket sales
From premium seats and experiences to group bookings, high upfront costs may cause customers to hesitate, downgrade, or drop off. Make it easier for fans to commit while demand is high, helping drive more premium and high-value ticket sales.
Go live before the next event sells out
From virtual cards for stadium concessions to custom API integrations across your checkout flow, it’s easy to add a flexible payment solution to your events without straining operations or platforms. Go live in as little as four weeks. 6
Proven results across entertainment
Help increase ticket, concession, and merchandise sales while improving your event sell-through rate and growing average order value.
20x
growth in monthly ticket transactions after introducing Zip 7
Up to 44%
conversion lift 8
96%
repeat transactions 9
“Zip adds flexibility at checkout that helps more fans complete their purchases, especially customers who might not have access to traditional credit. It's a subtle shift that improves both access and performance, with noticeable lifts in conversion and AOV.”
Steve Demots
FEVO CCO
Split payments built for the entertainment industry
Give fans more ways to pay for concerts, live events, sporting events, movies, museums, music festivals, and more with payment solutions designed to increase ticket, merchandise and concession sales.
Help every purchase feel manageable
Give fans the payment flexibility to pay in 2, 4, or 8 installments, making single tickets, premium tickets, group bookings, concessions, or even merch feel more accessible without the high upfront cost.
Recover lost ticket sales with conversion tools
Reduce hesitation by surfacing flexible payment options earlier in the journey with pre-qualification messaging and add-on insurance compatibility.
Turn foot traffic into confident purchases
In-store signage and associate training help surface BNPL options early, creating a more confident purchase experience for merchandise and concessions.
Increase ticket sales with Zip
Your biggest fan is ready for the show. Start converting more fans at the moment it matters most with Zip’s flexible payment solution for events.
Resources to turn payments into more attendees
Calculator
Calculate your growth potential and ROI
eBook
Mastering the Payment Experience (PX): How to convert customers and build loyalty
Guide
BNPL readiness checklist for merchants
The details entrainment industry leaders ask us most
How does Zip help entertainment venues increase ticket sales, premium bookings, and customer spend?
By giving customers more ways to pay at checkout, flexible payments can help increase ticket, merchandise, or concession sales at:
Concerts
Sporting events
Music festivals
Comedy clubs
Theaters
Cinemas
Amusement parks
Water parks
Museums
Zoos
Aquariums
Cruises
Ticketing agencies
And other entertainment venues.
This can be especially impactful for VIP seating, season packages, premium experiences, group bookings, concessions, and merchandise purchases, where upfront costs are higher.
How long does it take to add Zip to ticketing platforms or in-store operations?
5 Based on a Zip customer survey data, April 2026
6 Based on Merchant Impact Study August 2025. Internal data analysis of transactions from July 2024 – March 2025, Source: first order vs contract signed date. 7 Internal data analysis, event and ticketing merchant cohort, Apr 2024 – Mar 2026
8 When fully integrating Zip into checkout. Based on internal data analysis of transactions from July 2024 - March 2025
9 Zip transaction data for 12 months ending in Dec 2024 Merchant Testimonials are based on each partner’s own experience; results may vary.