More customers. Bigger carts. 1 November to 1 December.
Your customers could win up to $5k back when they use Zip.1
Zip is gearing up to make this year’s Black Friday Cyber Monday sales event the best one yet.
Pair your own Black Friday offer with our national ‘Win your cart back’ promotion to maximise checkout conversions and reach over 2 million active shoppers.
Every time your customers pay with Zip, they’ll be entered into the draw to win their whole cart back, up to $5,000 every single day.1
How to get involved
Offers accepted until 1 December.
Submit your offer
Create a strong Black Friday offer and we’ll spread the word via our app, emails and website, for free!
Submit offerAmplify your offer
Use our Marketing Toolkit to give customers even more reason to shop with you.
Your free marketing toolkit.
Give customers another reason to checkout. Use our free instore and online assets alongside your Black Friday deals.
Boost your checkout with Zip and reach 2 million customers
Submit your offer
Participating merchants in 2024 saw:
- Increase in total sales
- 6.8x
- Higher average order values
- 2.4x
- More transacting customers
- 3.7x
Frequently Asked Questions
You can submit offers through our Black Friday participation form. up until 1 December 2025.
Before you begin, make sure you have a Zip store directory tile, an offer and your promotion details ready (dates, offer mechanic, image, URL, T&Cs). Don't have a store directory tile? It's easy to set up here
Once your offer is submitted you will receive a confirmation email.
To participate in a Zip campaign, you will need to have the Zip brand assets included on the homepage, product pages, cart, checkout and landing pages of your website.
If you need assistance with this, you can find the steps to enable on-site messaging in our developer docs.
Your business must also have a store directory tile on zip.co to participate. Have your login details ready and set one up here
Offers can be changed up until 11.59pm 1 December.
Simply enter your new offer via the submission form and we’ll upload your most recent submission.
Alternatively, if you need to change your offer during the campaign period, please contact us over email - hello@partners.zip.co.
If your business has multiple brands, you’ll need to submit a separate offer for each brand through the submission form. Creating these individually ensures our app engine treats each offer correctly and displays them under the right brand.
You can also submit multiple offers under a single brand. Note our recommendation engine will determine which offers to showcase based on customer behaviour.
- When you submit your offer, we can amplify it across Zip’s marketing channels (eDM, web, app) through our recommendation engine reaching customers most likely to engage with your brand. It’s a free marketing opportunity to promote your offer and boost visibility during the BFCM period.
Download our free Marketing Toolkit above to promote the competition alongside your offer across your marketing channels. This includes instore, digital and social templates. The CTA can direct to zip.co/au/black-friday or placed alongside your offer. Follow the prompt to download the relevant assets.
Every time a customer checks out with Zip, they’re entered into the draw to win their cart back. For your brand, this adds an extra incentive to convert, both online and in-store, with no need for you to fund or manage the prize. There’s no setup or cost required, simply continue accepting Zip, and your customers will automatically benefit. When combined with your BFCM offer, it creates a powerful dual incentive to boost checkout conversion.
Once you submit your offer, we can amplify it across Zip’s marketing channels (eDM, web, and app) using our recommendation engine to reach customers most likely to engage with your brand. It’s a free marketing opportunity to promote your offer and maximise visibility during the BFCM period.
References
- T&Cs, fees and credit approval apply. Other charges may be payable. Credit provided by ZipMoney Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number 441878.
- 1 Eligible Entrants: Australian residents aged 18+ with an active Zip Pay, Zip Plus or Zip Money Account and valid email/phone number.
Promotion period: Between 0:01 AEDT 1/11/2025 and 11:59PM AEDT 1/12/2025 How to enter: Existing customers: Hold an active Zip Account and make any purchase of $0.01 or more using your Zip Account during the Promotion Period.
New customers: Sign up and be approved for a Zip Account during the Promotion Period, and make any purchase of $0.01 or more using your Zip Account during the Promotion Period.
Prize: 31 prizes to be won. Each prize is up to $5,000 worth of the winner’s cart value, awarded as a credit applied to the winner’s Zip Account. Total Prize Pool is up to $155,000.
Draw: A random prize draw will occur at 10:00am AEDT on 5 December 2025. Total Prize Pool Unlimited redemptions per customer.
Winners announcement: Winners will be published on zip.co/au/page/terms-win-your-cart-back by 15 December 2025. Promoter: Zip Money Payments Pty Ltd, Level 7, 180 George Street, Sydney NSW 2000.
Full T&Cs: zip.co/au/page/terms-win-your-cart-back T&Cs, fees and credit approval apply. Other charges may be payable. Credit provided by Zip Money Payments Pty Ltd (ABN 58 164 440 993, Australian Credit Licence Number 441878) Authorised NSW TP/03752, ACT TP 25/02340, SA T25/1790 *Based on Zip merchant performance during 2024 Black Friday / Cyber Monday period. Merchant results may vary based on offer structure, industry, scale, and size.